Health Designs

What is the product of the HBP in the field of health called prospvent?
This was recently promoted in a discussion program for health. Suspect which is just another product designed to scan as many viewers as possible in buying a much needed solution, but certainly a widespread problem men's health.
http://search.yahoo.com/search?ei=UTF-8&fr=yfp-t-501&p=prosvent
University of Michigan Global health design at U-M