Health Events In October

What are some tips to get people to sign up for a 10k cancer run / walk of 2 miles? http://www.boorunforlife.com
My friend is organizing a 10k run and 2 mile walk on October 15, 2006 in Washington DC. The event supports a program dedicated to cancer research institutes National Institutes of Health in Bethesda, MD, created in honor of his father. Can you help? Please suggest some inexpensive ideas to announce the race and encourage people to register. To register, contact: http://www.boorunforlife.com Thanks very much.
Add to add and some do so they call attention on a short period of time .. I will ask people to go see my answers http://www.boorunforlife.com
Current Events -Health Care Reform Committee ( October )